Elk wanted to be in contact with her customers always. She didn’t want to be one of those business owners who avoided all customers contact and left other people to take care of it for her. Although she was busy, she knew there had to be a way to keep in touch with customers and keep them involved. Elk had a personal blog she wrote on and figured that might work just as well for business as it did for personal! A few weeks of writing a blog for her business she realized that her customers knew she was around and active and they felt all the more certain when dealing with her company.
Lesson: This lesson is inspired by the Rescue a CEO Post “Why Blogging for Your Business is Important“