Turtle absolutely loved his website…when he first started his business. Over time his online presence had begun to show some wear and tear around the edges. There were a lot more modern sites out there and it was getting harder to compete with the online side of things. Finally after some advice from a fellow entrepreneur, Turtle hired a consultant to take a look at his presence online and guide him where it needed to go. After this his online presence and website was on par with the rest.
Lesson: This lesson is inspired by the Rescue a CEO Post “Business Owners Share Ideas for Giving Your Brand a Makeover“