Bear had a product that usually appealed to an older audience. Knowing there was an entire market share he was missing, Bear decided to put some steps into action. He hired a younger designer to give his website a few extra perks that may appeal to a younger crowd. One of his friends helped him create an app for phones that the youth could visit on the go. He still stayed true to what the values and message of his company was, but he did so in a way that both young and old alike would enjoy.
Lesson: This lesson is inspired by the Rescue a CEO Post “Why You Should Have a Company Picnic“