Wasp was a little old-fashioned and comfortable with his business. His staff members were young and getting even younger as the years went by. Finally it occurred to Wasp that perhaps he should look into trying to capitalize on the growing market of tech-savvy young people with money to spend. He went to his young staff members and asked if they might have some suggestions for him to start with. Each one said that social media was the way to go. So from then on Wasp involved himself in the task of learning all there was to learn about social media and how it could attract a younger audience to his brand.
Lesson: This lesson is inspired by the Rescue a CEO Post “Tips on Attracting a Younger Audience to Your Business“