I bring all of this up because you and your business needs to do the same. You must be a digital business. You must have a website (a mobile friendly one). You must start to build your following on social media. You must have a newsletter. You must start blogging. You must know about and implement SEO. You must network on LinkedIn.
So, again, why should you be a digital company? Because your target market is using digital.
Curated from “You Are a Digital Company! Prepare Your Business“